Founder, CEO and President

Kevin Dan Macpherson’s intent as a painter is to capture the light that infuses every scene. He is a magician of light and shadow, but more than that, he distills the essence from each landscape, creating a finished painting that is both universal and very personal. 

A few pure paint colors, masterfully blended, turn into thousands of nuanced, impressionistic brush strokes. From a freely applied abstract foundation, a colorful representation emerges. Kevin paints fast, accurately, and intuitively, using methods that are grounded in years of academic training. His paintings are poetic, and his vocabulary is color.

Kevin Dan Macpherson is a Signature and Founding Member and first President of the Plein Air Painters of America (PAPA), a California Art Club (CAC) Master Artist, an American Impressionist Society (AIS) Master Artist, and an Oil Painters of America (OPA) Master. In addition to being an accomplished painter, Kevin is a gifted writer and published author, writing four popular books on landscape painting.  His work has been featured in more than 75 publications, books, television series, and videos. Because of his high standards, both academically and emotionally, he is regarded as a master mentor, a reputation well earned by years of teaching international workshops and giving personal guidance to many aspiring artists. He has established stimulating artistic adventures, including teaching at international venues and providing opportunities such as Chateau des Arts, En Plein Air Masters, Brush with Life and Artist’s Mentor Online, and the television series, Passport and Palette. 

In recent years, travels to Asia inspired him to shift gears in a surprising way. Kevin went to China as a landscape painter, but was so inspired by the people, places, and faces of China he immersed himself in his newly adopted land by learning a new language and painting portraits. China is so alive, so varied and fresh to his eyes and senses, it has set his passions on fire. As a result of his  energy nurturing the next generation of artists, today Kevin has established a foundation Art Ambassador for a Colorful World -- www.artambassador.org -- to bring art and joy to the underprivileged children of China and Guatemala. 

Concurrent with his work with children in these countries, Kevin has  lectured to hundreds of art and design graduate students and given demonstrations at both the School of Arts and Design, Guangzhou University and Guangxi Fine Arts University.  He has been honored to exhibit with China's, "Creative Cities" exhibition in the 2012 London Olympics. Kevin also has been guest of the Chinese Realists Painters of China to explore and paint in the province of Xinjiang, culminating in an impressive exhibition, "Affection of the Motherland" that has traveled to the major museums in Shanghai, Beijing, Urumqi, Hong Kong, and beyond. This year Guanxi Fine Arts Publishing will release his new book "Light, Atmosphere and Color" in Mandarin.